Mark Mroz » technology http://markmroz.com I am a filmsmith. Tue, 29 Jun 2010 02:57:01 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Search Engine Optimization is Crap http://markmroz.com/2009/10/14/search-engine-optimization-is-crap/ http://markmroz.com/2009/10/14/search-engine-optimization-is-crap/#comments Wed, 14 Oct 2009 20:23:31 +0000 Mark Mroz http://markmroz.com/?p=248 Most of my conversations with people who want more hits on their website and want their site at the top of Google searches usually have a duped mentality.  Back in the days when the interwebs was new and mostly broken, search engine optimization was somewhat legitimate.  I remember having a folder of bookmarks to an admin page on most of the popular search engines so I could submit mine and my clients sites on a regular basis to “bump up” the results.

That never really worked.

Some say that blogs are passe.  HA!… funny little man.  Blogs became really big about decade ago.  As time went on, other forms of personal & professional content became easier to share via podcasts, video podcasts, youtube, etc.  But none of that replaced the good ol’ blog.  That’s like saying that movies replaced books.  Blogs are here to stay, so get used to it.  And if you want your site to be seen, the best thing to do is create content for it continuously so that search engines can pick it up.

Now, audio and video is great, but a robot can’t scan those files for anything useful; they need words.  That’s right, words.  So, go ahead and post your images, videos, podcast, whatever.  But remember that it doesn’t end there.  You need to write something useful about it.

A robot isn’t going to watch your video and find information from it that it can relay to the internet (e.g. “Wow, look how hard that kid hit his dad in the nuts with the bat!”).  Nope, you need to tell that robot what it is looking at.  Remember, searches are still performed with text (words!).

You, like myself, may not be a good writer.  But it’s not so much how well you write, but that you do write something… accurate.  Get your content out there.  Get a blog.  Be active and you will see those results over time.

Read this: “Spammers, Evildoers, and Opportunists” by Derek Powazek

]]> http://markmroz.com/2009/10/14/search-engine-optimization-is-crap/feed/ 10 Great Article About Apple’s Bitch-Slap to Microsoft http://markmroz.com/2009/10/11/great-article-about-apples-bitch-slap-to-microsoft/ http://markmroz.com/2009/10/11/great-article-about-apples-bitch-slap-to-microsoft/#comments Sun, 11 Oct 2009 15:41:37 +0000 Mark Mroz http://markmroz.com/2009/10/11/great-article-about-apples-bitch-slap-to-microsoft/ It’s been almost 2 months since Apple released Mac OS X v10.6, a.k.a. “Snow Leopard”. I know, it’s a funny name, but very apropos. You see, every version release of OS X (operating system 10) has been code-named after a big cat: Cheetah (10.0), Puma 10.1), Jaguar (10.2), Panther (10.3), Tiger (10.4), Leopard (10.5), & Snow Leopard (10.6). Each version also carried with it major new features. The latest release, though, was focused solely on “improving performance, efficiency and reducing its overall memory footprint compared to its predecessor…”

There were some new features though. This is a great article about Apple’s bitch-slap to Microsoft with Snow Leopard.

http://mikemyers.me/2009/09/03/does-apple-have-microsoft-in-its-sites-or-just-teaching-them-a-lesson/

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