That never really worked.

Some say that blogs are passe.  HA!… funny little man.  Blogs became really big about decade ago.  As time went on, other forms of personal & professional content became easier to share via podcasts, video podcasts, youtube, etc.  But none of that replaced the good ol’ blog.  That’s like saying that movies replaced books.  Blogs are here to stay, so get used to it.  And if you want your site to be seen, the best thing to do is create content for it continuously so that search engines can pick it up.

Now, audio and video is great, but a robot can’t scan those files for anything useful; they need words.  That’s right, words.  So, go ahead and post your images, videos, podcast, whatever.  But remember that it doesn’t end there.  You need to write something useful about it.

A robot isn’t going to watch your video and find information from it that it can relay to the internet (e.g. “Wow, look how hard that kid hit his dad in the nuts with the bat!”).  Nope, you need to tell that robot what it is looking at.  Remember, searches are still performed with text (words!).

You, like myself, may not be a good writer.  But it’s not so much how well you write, but that you do write something… accurate.  Get your content out there.  Get a blog.  Be active and you will see those results over time.

Read this: “Spammers, Evildoers, and Opportunists” by Derek Powazek

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